Techno stuff

Stephen Chapman of UX Evangelist delivers yet again. In response to all the chatter and speculation surrounding the new Windows 7 logo, Stephen has published some interesting graphic resources he’s found in the master slides of the “Windows 7 Core Presentation Deck” which reveals more details of how Microsoft plans to market Windows 7 to the masses.

Besides larger resolution versions of the new Star Trek (flare)-inspired “7″ logo in four vibrant colors, there are also some basic guides on how Windows 7 PowerPoint presentations should be designed.

The venn diagram example (right) I thought was particularly interesting and is probably a good representation of the simplified and humanistic approach Microsoft will use to pitch Windows 7. FYI, Windows 7 is at the intersection between “this is cool”, “easy” and “it’s what I want” encapsulated by “it works”.

If there wasn’t enough goodies in one PowerPoint deck already, there is also a small resolution mockup of a Windows 7 display in a retail environment which appears to feature the retail boxart not too different to the leaked version.

Needless to say, anything plastered with “Microsoft Confidential” is definitely worth a look.

By

Long Zheng

source: www.istartedsomething.com